Friday, February 2, 2018

FCA, Toyota Exploit Super Bowl's Uncrowded Auto-Advertising Lane With Record Numbers of Commercials - Forbes


Forbes

FCA, Toyota Exploit Super Bowl's Uncrowded Auto-Advertising Lane With Record Numbers of Commercials
Forbes
FCA's plan to run five advertisements -- with Jeep and Ram "tak[ing] the spotlight" -- is a biggest-ever commitment by the company both to the number of Super Bowl spots and the total time elapsed by them in a single game. In fact, FCA's plans could ...
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