Knoxville News Sentinel |
David Moon: Super Bowl advertising slow to change
Knoxville News Sentinel Despite the huge sums spent on Super Bowl advertising to reach the masses, the irony is that advertising is generally getting more targeted. If I sell carpet or roofing shingles, HGTV won't show my ad to 100 million people, but its show "Fixer Upper ... Advertisers Bring Their A-Game Super Bowl Sunday, But Certain Brands Have The Most Pre-Game Impact 5 Ways Marketers Can Maximize Their Super Bowl Game Plan With Social Advertising Is Super Bowl still an advertising touchdown, or is NFL just declining? |
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