Monday, January 29, 2018

Grammys: Viewership Dives; Advertising Revs Remain Stable - MediaPost Communications


MediaPost Communications

Grammys: Viewership Dives; Advertising Revs Remain Stable
MediaPost Communications
While CBS' “Grammy Awards” hit a big viewership decline this year, national TV advertising revenue continues strong. “The 60th Grammy Awards” pulled in $81.1 million in national TV revenue, according to one initial estimate from iSpot.tv. A year ago ...

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