CampaignLive |
Marketing leaders favour digital over more traditional skills
CampaignLive The study, entitled Whole Brain Marketing: Data, Creativity and the Leadership Challenge, found that 75% of respondents value analytical expertise above creative flair. The research by Spencer Stuart questioned 200 senior marketers around the world. |
Thursday, June 1, 2017
Marketing leaders favour digital over more traditional skills - CampaignLive
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