Selling Star Quality: Celebrities in Advertising
Fair Observer The Wall Street Journal credits the late Michael Jackson for helping usher in a new age of celebrity advertising when he signed a $5 million sponsorship deal with PepsiCo. in 1984. Of course, other celebrities had appeared in ads before Jackson, but ... |
from advertising - Google News http://ift.tt/2rSr9uB
No comments:
Post a Comment