Monday, May 1, 2017

Meet the Grandma Behind VW's New Family-Oriented Marketing for Bigger Vehicles - AdAge.com


AdAge.com

Meet the Grandma Behind VW's New Family-Oriented Marketing for Bigger Vehicles
AdAge.com
The seven-passenger vehicle is the largest vehicle VW has ever sold in the U.S. The campaign, in which Ms. Gallagher plays a widow fulfilling the wish of her husband by traveling the country, marks a pivot into new family-oriented marketing for a brand ...



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