How Heineken Got a More Holistic View of Its Commercial Marketing Budget
DMN Olga Yurovski, founder and CEO of Shopperations, describes shopper marketing as the alignment of brands and retailers to create better shopping experiences, more comprehensible strategies, and longer-term partnerships. Through Shopperations, brands ... |
Monday, May 1, 2017
How Heineken Got a More Holistic View of Its Commercial Marketing Budget - DMN
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