Monday, May 1, 2017

How Can Retailers' Digital Advertising Always 'Fuel the Funnel'? - eMarketer


How Can Retailers' Digital Advertising Always 'Fuel the Funnel'?
eMarketer
There is still a conundrum for retailers when they think about digital advertising: If the majority of purchases still happen in the physical store, why should they increase investment in digital? eMarketer's Tricia Carr spoke with Courtney McKlveen ...



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