Encore: Jingle Writer Explores Decline Of Original Music In Advertising
NPR Advertising jingle writer Steve Karmen wrote a number of famous jingles, including Budweiser Beer's, "When You Say Bud," the New York State song, "I Love New York", the Exxon Song and Wrigley Spearmint Gum's, "Carry The Big Fresh Flavor." This story ... |
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