Fearless Girl statue generates $4.7m in free advertising - The Drum

The Drum

Fearless Girl statue generates $4.7m in free advertising The Drum Analysis from Apex Marketing found that the statue earned the firm almost 70% of financial services media the next day and generated around $393,000 in free social media advertising, $3.1m in free TV advertising and $3.7m worth of free online and print ... and more »

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