AdAge.com |
Why the Dichotomy Between Ad Tech and Marketing Tech Is Dysfunctional
AdAge.com Yes? Okay, then advertising technology (adtech) is naturally one facet of marketing technology (martech). If you like diagrams, you can visualize adtech as a small circle contained entirely within a larger circle of martech. Adtech is a subset of martech. |
Wednesday, March 1, 2017
Why the Dichotomy Between Ad Tech and Marketing Tech Is Dysfunctional - AdAge.com
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