Marketing Week |
Vodafone marketing head: Shiny new things don't hit targets
Marketing Week Speaking at Newsworks' Shift 2017 conference this morning (1 March), Vodafone Global Enterprise's head of marketing Katrina Lowes said she faces a challenge building a long-term brand when her “measurement window is only 12 weeks”. The business ... |
Wednesday, March 1, 2017
Vodafone marketing head: Shiny new things don't hit targets - Marketing Week
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