Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts - Adweek

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Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts Adweek An influencer with a smaller but more loyal following might be the way to go for brand marketers looking to reach their target audience. “Influencer marketing is still effective when they're looked at as peers,” said Kyla Brennan, the founder and CEO ... and more »