Google Intros 'Playables' In-Advertising Format For Mobile - MediaPost Communications

Google Intros 'Playables' In-Advertising Format For Mobile MediaPost Communications Google introduced a playable advertising format in Universal App Campaigns that allows users to play a lightweight version of the video game in any of the more than 1 million apps available in the Google Display Network. Playables, a playable and video ... and more »

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