Thursday, March 30, 2017

Data as a conversation starter is a key component to marketing success today, notes Media Maths' Joanna O'Connell - The Drum


The Drum

Data as a conversation starter is a key component to marketing success today, notes Media Maths' Joanna O'Connell
The Drum
With television advertisers, publishers, editors, mathematicians and agencies all working at finding answers about how marketing should work, for Media Math's CMO Joanna O'Connell, it comes down to valuable conversations.



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