Thursday, March 30, 2017

AdvalancheYouTube highlights problems with digital advertising - The Economist


The Economist

AdvalancheYouTube highlights problems with digital advertising
The Economist
This year the amount spent on internet advertising, globally and in America, is forecast to surpass television advertising for the first time (see chart). But a controversy at YouTube, an online-video site owned by Google, shows how digital advertising ...
Google is letting its advertisers who bolted see which videos their ads could run onRecode
YouTube boycott gains momentum as Telstra and Tourism Australia pull advertisingMarketing magazine Australia (registration)

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