Sunday, October 30, 2016

Individualized Ads on TV Could Be One Result of AT&T-Time Warner Merger - New York Times


New York Times

Individualized Ads on TV Could Be One Result of AT&T-Time Warner Merger
New York Times
But the business, known as addressable TV advertising, has remained on the fringes, usually limited to two minutes of local commercial time an hour on cable shows. Now, AT&T and Time Warner are pointing to targeted advertising as a major benefit of ...

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