Wednesday, October 31, 2018

Stop treating advertising like a luxury | NCET Biz Tips - Reno Gazette Journal


Reno Gazette Journal

Stop treating advertising like a luxury | NCET Biz Tips
Reno Gazette Journal
NCET helps you explore business and technology. I can hear the collective groaning now: “Another article telling me I need to advertise.” Don't worry, I'm not here to spread doom and gloom about the downfalls of not advertising, and I'm certainly not ...



from advertising - Google News https://ift.tt/2SAdRO6

Get your misinformation here! CJR opens 'Fake News Stand' in NYC - AdAge.com (blog)


AdAge.com (blog)

Get your misinformation here! CJR opens 'Fake News Stand' in NYC
AdAge.com (blog)
Until this year, the magazine had done little in the way of creative advertising, but as the press itself has become the focus of media attention, the time felt right for CJR to step out. "I don't think Columbia Journalism Review would have considered ...

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eBay Shifts Its Focus to New Customers, Payments, and Advertising - Motley Fool


Motley Fool

eBay Shifts Its Focus to New Customers, Payments, and Advertising
Motley Fool
On the advertising front, eBay expanded its Promoted Listings placements with more than 400,000 sellers promoting over 160 million listings. It struck a new partnership with Square Capital to enable U.S. sellers to access up to $100,000 in funding in ...



from advertising - Google News https://ift.tt/2qn2rjI

AnyMind Group Raises Funding To Drive Growth Across The Advertising Industry - Entrepreneur


Entrepreneur

AnyMind Group Raises Funding To Drive Growth Across The Advertising Industry
Entrepreneur
The world is going digital and so are the companies which want to gain a competitive edge in the market. Additionally, the importance of digital advertising has risen sharply because of factors like increasing smartphone penetration and reducing data ...



from advertising - Google News https://ift.tt/2SzByWH

How to personalize without crossing the 'creepy line' - Marketing Land


Marketing Land

How to personalize without crossing the 'creepy line'
Marketing Land
“When it comes to using AI, marketers struggle to find the line between what their customers find helpful and where things get creepy,” said Interaction's SVP of Marketing Jane Price. “Navigating that line can make it tough to implement AI in a way ...



Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget - Entrepreneur


Entrepreneur

Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget
Entrepreneur
Given how much change has taken place in marketing, advertising and digital technology in the span of only a few decades, it's not entirely surprising that companies have yet to catch up. Advertising has expanded from being dominated by print ads, ...



Recent Virtual Marketing Roundtable Focuses on Membership Programs - BTW


BTW

Recent Virtual Marketing Roundtable Focuses on Membership Programs
BTW
The latest virtual marketing roundtable hosted by the American Booksellers Association featured a group of booksellers who offer free and paid membership programs at their stores. The October 25 roundtable — one of the biweekly online video ...