Monday, April 30, 2018

Marketo taps Google AI for new and enhanced marketing tools - ZDNet


ZDNet

Marketo taps Google AI for new and enhanced marketing tools
ZDNet
AudienceAI uses Google's data analytics and machine learning smarts to find suitable lookalike audiences within a customer's database that can be used to expand the reach of marketing campaigns across email, web, Facebook ads, and other points. The ...
TwentyThree Partners with Marketo to Bring Video Engagement Data to Marketing Automation UsersMarTech Advisor
Marketo Celebrates Bold and Brave Marketers With 2018 Revvie AwardsMarTech Series
Marketo Works with Google Cloud on Artificial Intelligence for MarketingDestination CRM

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MARKETS: World's largest advertising company is on fast track for breaking up or asset sale, analysts say - Yahoo Finance


Yahoo Finance

MARKETS: World's largest advertising company is on fast track for breaking up or asset sale, analysts say
Yahoo Finance
MARKETS: World's largest advertising company is on fast track for breaking up or asset sale, analysts say. Yahoo Finance Video• April 30, 2018. Yahoo Finance's Jared Blikre and Alexis Christoforous break down the latest market action after WPP reported ...



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Are You Effectively Applying Digital Marketing In Your Organization? - Forbes


Forbes

Are You Effectively Applying Digital Marketing In Your Organization?
Forbes
It's natural to have confidence in your own approach to business growth. Confirmation bias encourages us to remain stagnant, and we sometimes follow advice from mentors without questioning it. But that confidence can lead you to keep making the same ...



Amazon is fueling its ad business after a massive Q1 - Business Insider


Business Insider

Amazon is fueling its ad business after a massive Q1
Business Insider
Among other Q1 highlights, the company's "Other" segment, the unit that includes advertising, was up 139% YoY to $2.03 billion — surpassing $2 billion for the first time. On the earnings call, Amazon CFO Brian Olsavsky said that advertising was a "key ...



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Box Office: 'Avengers: Infinity War' Was A Triumph Of False Advertising - Forbes


Forbes

Box Office: 'Avengers: Infinity War' Was A Triumph Of False Advertising
Forbes
Note: This post contains no explicit spoilers as to the events of Infinity War, so as long as you know that it ends on a relative cliffhanger, you're pretty safe here. Walt Disney's Avengers: Infinity War got off to a roaring start this weekend ...

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How game marketing has changed in the era of digital, community, and influencers - VentureBeat


VentureBeat

How game marketing has changed in the era of digital, community, and influencers
VentureBeat
Game marketing has changed drastically since the days when it amounted to coming up with edgy ads for male players waiting for the next big console blockbuster. Now, the game industry has spread to new platforms like mobile and shifted from retail to ...



Marketing analytics startups Radius and Leadspace are merging to beat out Salesforce - Business Insider


Business Insider

Marketing analytics startups Radius and Leadspace are merging to beat out Salesforce
Business Insider
Radius and Leadspace are planning to merge to better compete with the cloud giant's Einstein product in the world of marketing and sales analytics. The combined company will operate under the name Radius, but will rely heavily on the products and ...

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