Buzzvil Enters the Global Market with Mobile Lockscreen Advertising
PR Newswire (press release) When a partner company installs the BuzzScreen SDK on their application, the users of the application will be able to use the reward advertising platform on their lockscreens without having to install a separate application. Partner companies receive a ... |
Small Business Trends |
10 Ways to Branch Out with Your Marketing Strategy in the New Year
Small Business Trends Every marketer has his or her own favorite methods and tools. But branching out can sometimes be beneficial. That's why it's a good idea to learn what strategies are working well for other entrepreneurs. Here are some insights from members of the ... |
Marketing Land |
Three things marketers must do to better serve customers in 2018
Marketing Land The year 2018 will be the watershed year when savvy marketers move to expand their roles to encompass every aspect of the customer journey, end to end. While 37 percent of marketing budgets are still spent on customer acquisition, according to the 2017 ... |
MarTech Today |
Advertising is on life support
MarTech Today After all, advertising as a practice isn't dead just yet and, in reality, it isn't going away anytime soon. Advertising is a fundamental part of how brands communicate with customers. So, to say that advertising is on its last legs might seem like a ... |
CNBC |
Marketers: Here's your 2018 to-do list
CNBC The explosion in digital and data technology is bringing about "a fundamental transformation about the way marketing happens," according to Vaz, and CEOs are working to reimagine their businesses as a result. McDonald's, for example, has hired Publicis ... |
Marketing Minutes: Fundamentals of marketing
Rental Pulse Marketing is the means by which companies use the research and analysis of their customers to create strategies that ultimately converts prospects into customers. Every marketing initiative that a company undertakes was developed from very basic ... |
Gizmodo |
Netflix Freaks Out Users with Creepy Black Mirror Marketing Stunt
Gizmodo As a marketing stunt for Black Mirror—a show about all of the dystopian ways that technology, corporations, and governments could make our lives hell in the near future—this promo makes a certain amount of conceptual sense. At the same time, it also ... |
