BetaNews |
Advertising Trojans become top mobile malware threat
BetaNews Mobile malware detection almost tripled in 2016 and advertising Trojans exploiting super-user rights became the top threat. These are among the findings of Kaspersky Lab's 2016 Mobile Threat report released today, which looks at reports generated by ... |
Forbes |
Cadillac's Politically Tinged Oscars Advertisement: Daring Greatly, Or 'Me Too'?
Forbes In its new advertising during the Oscars telecast on Sunday, Cadillac veered from the pioneering path it has carved during this event over the last couple of years onto a road that's become increasingly traversed: political commentary. "Carry" is only ... |
7EDGE Bags Two Awards at the BBC Knowledge National Digital Marketing Awards
Yahoo Finance 7EDGE won the Best Viral Marketing Campaign and Best Digital Marketing Campaign awards at BBC Knowledge National Digital Marketing Awards. These awards were won for 'Save Bengaluru-Select a Good Corporator for Namma Bengaluru Foundation' ... |
CNBC |
Why marketing is more than persuading people to buy things they don't need: IBM chief marketer
CNBC Marketing can be used as a force for good, and isn't simply about trying to sell more to people, says a senior global marketer. IBM's chief marketing officer for IBM global markets, Caroline Taylor, says that it can be used to encourage people to have ... |
San Francisco Examiner |
CCSF finds new marketing firm to boost student enrollment
San Francisco Examiner City College of San Francisco has ditched the marketing firm that cost the school more than $1 million a year over the past two years in a fruitless effort to boost student enrollment. With student registration for the next semester just around the ... |
Dick Maggiore: Thinking about advertising? Think like Henry Ford
Canton Repository Before we can determine the right amount of money to invest in marketing, we need to ask and answer a string of questions. To begin, what part of your business makes you the most money? The answer to that question should be your advertising budget. |
Liquidus Launches New Video Solution, AdvancedTV Advertising
Benzinga Chicago-based digital marketing solutions provider, Liquidus Marketing, has introduced a comprehensive video advertising solution that integrates video ads into TV-quality content being streamed through a smartphone, tablet, desktop or connected TV. |
