Peter Kim via Getty Images How much value do online publishers derive from behaviorally targeted advertising that uses privacy-hostile tracking technologies to determine which advert to show a website user? A new piece of research suggests publishers make just 4% more vs if they were to serve a non-targeted ad. It's a finding that sheds suggestive light on why so many newsroom budgets are shrinking and journalists finding themselves out of work -- even as adtech giants continue stuffing their coffers with massive profits. Visit the average news website lousy with third party cookies (yes, w...
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