Amazon Advertising Trusted Less Than Some Platforms, Survey Finds 02/28/2019 - MediaPost Communications

Amazon Advertising Trusted Less Than Some Platforms, Survey Finds 02/28/2019  MediaPost Communications

Amazon advertising is the least trusted platform of the surveyed 1,500 marketers running active advertising campaigns -- but most say they plan to spend more ...

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Why TV Advertisers Need A Second Screen Strategy - Forbes

Why TV Advertisers Need A Second Screen Strategy  Forbes

The growth of Smart TV penetration opens new doors for TV advertisers. One is the ability to create a better second screen strategy.

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Machine Learning Is A Key Component In Managing Mobile Advertising - Forbes

Machine Learning Is A Key Component In Managing Mobile Advertising  Forbes

To quickly choose ads for the right apps, provide attribution for app downloads, provide location based ads, and to identify fraud are all areas in which machine ...

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How Giphy Plans to Upend Advertising - Adweek

How Giphy Plans to Upend Advertising  Adweek

Giphy.com has long been a destination users go to send hundreds of millions of short animated pop-culture clips every day. A GIF often says far more than any ...

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Nexstar Sets Q4 Revenue Record On Flurry Of Political Advertising Spending - Deadline

Nexstar Sets Q4 Revenue Record On Flurry Of Political Advertising Spending  Deadline

Nexstar, which has grown from a single radio station 23 years ago into what will soon be the No. 1 owner of local TV stations in the U.S., reported record revenue ...

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Advertisers Are Paying Higher Oscars Ad Rates Even As The Audience Shrinks - Forbes

Advertisers Are Paying Higher Oscars Ad Rates Even As The Audience Shrinks  Forbes

Oscar advertisers are willing to take a risk on the broadcast, spending $2.6 million for a 30-second spot, even though its audience has declined in recent years.

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Battling Bans, China’s Huawei Goes on an Advertising Offensive - The Wall Street Journal

Battling Bans, China’s Huawei Goes on an Advertising Offensive  The Wall Street Journal

As a challenge to key U.S. allies seeking to block it from rollouts of 5G networks, China's Huawei Technologies Co. unleashed an edgy ad campaign. The ads ...

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