Marketing Land |
Video advertising's bright future and what you should be doing now
Marketing Land Video is a hotter topic than ever in marketing, with users consuming more and options for advertisers multiplying rapidly. With so much development in the industry it can be hard to look at the bigger picture or anticipate what the next big trend might ... |
Motley Fool |
eBay Shifts Its Focus to New Customers, Payments, and Advertising
Motley Fool On the advertising front, eBay expanded its Promoted Listings placements with more than 400,000 sellers promoting over 160 million listings. It struck a new partnership with Square Capital to enable U.S. sellers to access up to $100,000 in funding in ... PayPal Sneezes, eBay Catches A Cold: RBC Downgrades Online Auction Platform On Negative Data OK, eBay -- It's Time to Pay the Piper Do PayPal's Recent Results Spell Trouble for eBay? |
Business Insider |
What you need to know in advertising today
Business Insider A source familiar with the advertising relationship between the companies confirmed to Business Insider that Amazon stopped its "pretty significant" fourth-quarter ad spend. But when Business Insider looked at Bloomberg's website on Friday, an ad for ... |
ClickZ |
DRAFT Eight steps for a successful B2B content marketing strategy
ClickZ There is a growing interest in content marketing in the B2B industry, but it is still challenging to find the strategy that takes you from interest to actual results. 88% of B2B marketers are using content marketing this year, up from 86% in 2015 ... |
AdExchanger |
'The future of online advertising': Instagram Stories has become a 'box to check' in all Facebook campaigns, buyers say
Digiday “I walked away thinking they believe the future of online advertising is story-driven and heavily tied to commerce, and both of those seem further along on Instagram than on Facebook. Maybe the answer staring us all in the face is Facebook will be ... Facebook Falls Short On Revenue And DAUs Are Flat, But Advertising Is Strong And Stories Are Promising Facebook bets that Stories are the future, and ads will follow SEC FORM 4 - SEC.gov |
Forbes |
Is "Omnichannel" Actually Possible? Debunking Omnichannel Marketing Myths.
Forbes In marketing circles, we're no strangers to buzzwords. And as tedious as they can be, there's some utility in identifying and naming trends. Omnichannel is one such term. Referring to creating a seamless experience for customers across all digital and ... |
AdAge.com |
The future of marketing and technology, revealed
AdAge.com The online trust crisis. The rise of conversational AI. How blockchain is changing marketing. The exploding market for cannabis and CBD. The transformation of online experiential shopping. The end of cash registers. The rise of esports. What you need ... |
