Local News Struggles To Gain Digital Footprint, Advertising Revenue
MediaPost Communications Local News Struggles To Gain Digital Footprint, Advertising Revenue. by Melynda Fuller , 6 minutes ago. Local news outlets are among the most vulnerable in the digital marketplace. They often lack the staff and funding to profit off new revenue streams ... |
Forbes |
Women, Gaslighting And The Power Of Respect In Hospital Marketing
Forbes Sexism comes in many forms and has profound and lasting consequences, but it's particularly galling when it happens in a place meant for healing. Because of recent headline stories in publications such as Vogue, The Atlantic and The New York Times, ... |
Digiday's definitive guide to what's in and out at Advertising Week 2018
Digiday Advertising Week is moving from decades spent in Times Square to a more compact, yet still befuddling venue uptown — the AMC Lincoln Square. But that's not the only thing changing this year. As thousands of media and marketing professionals descend ... |
Forbes |
Ultra-British Ultra-High-End Marketing: How 'Non-Core' British Royals Market Themselves
Forbes While all this tweedy, oh-so-restrained sporting British marketing is easily dwarfed by Odell Beckham's reported $5-million-per-year Nike deal, for instance, not to mention Colin Kaepernick's ballpark seven-figure deal for his groundbreaking ad, there ... |
New York Post |
New YouTube tools will collect data for advertisers
New York Post YouTube is looking for a bigger piece of the advertising pie — and that means collecting more of your data. With hundreds of billions of dollars up for grabs, the Alphabet-owned video site is slated to announce Monday that it's rolling out new tools ... |
Forbes |
The Big Marketing Challenges Startups And Small Business Owners Face
Forbes Marketing an established brand, such as Dove, is one thing. Trying to start a business, create a product, find clients, and finance it all is much more difficult. To understand the marketing and general business challenges new business owners face, I ... |
PR Daily |
Infographic: 11 essential skills marketers must hone
PR Daily [RELATED: Join us at Microsoft HQ for the 10th anniversary of our Employee Communications, PR & Social Media Summit]. Lines continue to blur between marketing, PR and social media management. The content landscape remains crowded and ... |
