TNW |
Inside Amazon's plan to dominate advertising business in 2019
TNW Over the next year, it's bringing those tactics to bear on the organization's latest target: the advertising industry. To thrust its way into a sector that is overwhelmingly controlled by Google and Facebook, Amazon is making brazen new moves into self ... |
Fiji Times |
Call to regulate marketing, advertising targeting children
Fiji Times THERE is a great need to regulate marketing and advertising targeting children. This was highlighted by sports medical specialist, Dr Krishant Naidu while presenting on the topic of childhood obesity at the Fiji College of General Practitioners ... |
The Durango Herald |
Increased marketing aims to bring in tourists
The Durango Herald Marketing efforts will ramp up this summer in an effort to reverse the financial harm caused by the 416 Fire and bring tourists to Durango. Durango's streets have been fairly quiet in recent weeks as news of the 416 Fire spread. As of Thursday , about ... |
Reach for Change Marketing Manager selected as Mandela Washington Fellow
BusinessGhana Reach for Change is delighted to announce that its Global Content and Marketing Manager has been awarded the Mandela Washington Fellowship for Young African Leaders, the flagship program of the Young African Leaders Initiative (YALI). Tadziripa ... |
Quartz |
Vodafone is the latest brand to take key ad functions in house
Quartz British telecom giant Vodafone has become the latest big brand to move some of its essential marketing functions in house—a move that shows exactly what advertising agencies are up against. The company will take direct responsibility for £160 million ... |
Business 2 Community |
Marketing's New Role in Product and Service Delivery
Business 2 Community It would be easy to dive into what KPIs we should have, how to measure them and so forth, but before we go there let's define what marketers are accountable for in 2018. Analysts report a big gap between the expectations of accountability and the ... |
Forbes |
Why Are We All Talking About Programmatic Advertising Technology?
Forbes The principles of digital advertising haven't changed. The need for a brand to reach target audiences and drive sales revenues hasn't changed. The customer landscape and the way in which audiences consume content, however, has changed dramatically, ... |
