Friday, June 1, 2018

'Jurassic World: Fallen Kingdom's Dino-Mighty Global Marketing Campaign: On The Road With T-Rex & More - Deadline


Deadline

'Jurassic World: Fallen Kingdom's Dino-Mighty Global Marketing Campaign: On The Road With T-Rex & More
Deadline
EXCLUSIVE: Universal is pulling out the stops as its Jurassic World: Fallen Kingdom dinos get ready to stomp around the globe beginning June 6. In one of the studio's biggest-ever marketing and publicity campaigns — which has included global T-Rex and ...
Amazon impresses fans with prime marketing stunt for Jurassic ...Syfy Wire
'Jurassic World: Fallen Kingdom' to Roar With $140 Million US DebutVariety
'Jurassic World: Fallen Kingdom' Eyes $130M-$150M Stateside Start In Early ProjectionsDeadline

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Why Marketing Analytics Hasn't Lived Up to Its Promise - Harvard Business Review


Harvard Business Review

Why Marketing Analytics Hasn't Lived Up to Its Promise
Harvard Business Review
We see a paradox in two important analytics trends. The most recent results from The CMO Survey conducted by Duke University's Fuqua School of Business and sponsored by Deloitte LLP and the American Marketing Association reports that the percentage ...

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Advertising on Albany's Biggest Eyesore? - NEWS10 ABC


NEWS10 ABC

Advertising on Albany's Biggest Eyesore?
NEWS10 ABC
It's still Albany's Biggest Eyesore. Blum has great plans for the building. But first, he wants city and state approval to wrap it in what he calls “artistic advertising” to generate cash to help start the project. The full-size ads would be changed ...



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How AR is poised to transform event marketing - Marketing Dive


How AR is poised to transform event marketing
Marketing Dive
When predicting marketing trends for 2018 and beyond, analysts and prognosticators tend to lump together virtual reality (VR) and augmented reality (AR). The technologies are linked; both have a history that stretches back decades, both are in the ...



Marketing Genius? A$AP Rocky's Branded Attempt At Performance Art - Forbes


Forbes

Marketing Genius? A$AP Rocky's Branded Attempt At Performance Art
Forbes
It all started out with a cryptic invitation from Sotheby's that arrived in our inboxes on Friday evening: Please join us on Sunday 20 May 2018 from 7-9pm for a reception and private performance viewing of the performance art piece Lab Rat by A$APRocky.



When Marketing Gets Messy: Confronting The Creative Disconnect - Forbes


Forbes

When Marketing Gets Messy: Confronting The Creative Disconnect
Forbes
Marketing strategy doesn't always illuminate the road ahead. When it's flawed, marketing strategy can overlook what's obvious, downplay what's essential, and otherwise create easily avoidable havoc. John Sculley, who was president of Pepsi-Cola for six ...



Pinterest gives advertisers a way to show promoted videos that take up the screen - TechCrunch


TechCrunch

Pinterest gives advertisers a way to show promoted videos that take up the screen
TechCrunch
While Pinterest normally offers users a grid that they can flip through — compressing a lot of content into a small space — taking up the full width of the screen with a promoted video would offer advertisers considerable real estate if they're ...

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