Medical Marketing and Media |
Cannabis organization proposes national advertising regulations
Medical Marketing and Media Marketing a cannabis product is tricky — and getting even trickier. As states legalize marijuana, they are also adopting their own regulations that can vary widely. With recreational marijuana legal in nine states and medical marijuana in 29, the ... |
Yahoo Finance |
Amazon.com, Inc. Talks Advertising, Prime's Price Increase, and More
Yahoo Finance Its first-quarter performance was astounding, featuring 43% year-over-year revenue growth, $1.9 billion of operating income, and triple-digit growth in earnings per share. But a look beyond key metrics reveals even more reason to keep betting on this ... |
Zacks.com |
CBS to Report Q1 Earnings: Advertising Growth Holds the Key
Zacks.com CBS Corporation (CBS - Free Report) is slated to report first-quarter 2018 results on May 3. The company's earnings of $1.15 per share beat the Zacks Consensus Estimate by a penny in the last reported quarter. It has beaten the consensus mark in the ... |
Adweek |
The Key to Mastering Marketing Attribution? Aim for Consistent Imperfection
Adweek During a recent trip to the chiropractor, it occurred to me that technology vendors and marketers are way out of alignment when it comes to measuring the impact of marketing programs. The tension began several years ago when a new software category ... |
SportsBusiness Daily |
Marketing and Sponsorship
SportsBusiness Daily Farmers Field: In the tech world, when a new product is announced before it's ready, and expressly to gauge market reaction, it's called “vaporware.” The equivalent in the world of sports marketing came in 2011 when Farmers Insurance announced a 30 ... |
WMUR Manchester |
UNH's Paul College hosts marketing and advertising summit
WMUR Manchester Marketing experts from some major companies exposed UNH business students to real-world experience at a summit on Friday. WMUR's Jennifer Crompton was among the panelists. Advertisement. UNH's Paul College hosts marketing and advertising summit ... |
VentureBeat |
How game marketing has changed in the era of digital, community, and influencers
VentureBeat Game marketing has changed drastically since the days when it amounted to coming up with edgy ads for male players waiting for the next big console blockbuster. Now, the game industry has spread to new platforms like mobile and shifted from retail to ... |
