Monday, January 1, 2018

7 Ways to Create a Trending Marketing Videos - http://cbtnews.com/ (press release)


http://cbtnews.com/ (press release)

7 Ways to Create a Trending Marketing Videos
http://cbtnews.com/ (press release)
With the continuous advancement and reliability of social media platforms and online media content, it's no surprise that video content creation has become the go-to marketing trend as of late. It's become ingrained in a company's marketing process ...

and more »


Google and Facebook broke a promise to advertisers - Business Insider


Business Insider

Google and Facebook broke a promise to advertisers
Business Insider
Tech platforms like Google and Facebook love to boast about being "open." Too often that means they're a free for all. In 2017, it became clear that the open nature of these giants means they can't possibly keep track of what kind of content appears on ...

and more »


from advertising - Google News http://ift.tt/2lBRDvr

Sarasota's AdRizer: a digital-marketing innovator - Sarasota Herald-Tribune


Sarasota Herald-Tribune

Sarasota's AdRizer: a digital-marketing innovator
Sarasota Herald-Tribune
The digital-marketing innovator has added four employees since the move and is seeking more. Sarasota's expanding technology sector includes home-grown enterprises like AdRizer and Revcontent and relocated companies such as xByte Technologies and ...



How To Grow Your Business Through Advocacy Marketing - Forbes


Forbes

How To Grow Your Business Through Advocacy Marketing
Forbes
Advocacy is the last stage in account-based marketing. The four stages are: identify, expand, engage and advocate. Advocate is after you land an account, hence the phrase "land then expand." "Land and expand" is defined by Sangram Vajre in Account ...



Marketing strategies from the world's top CEOs and entrepreneurs - CNBC


CNBC

Marketing strategies from the world's top CEOs and entrepreneurs
CNBC
When T-Mobile U.S. was looking for a new CEO in 2011, it knew marketing would be an important part of its revival. "We were in a very difficult situation in the U.S. We needed nothing less but a marketing genius in order to turn the company around ...



Three things marketers must do to better serve customers in 2018 - Marketing Land


Marketing Land

Three things marketers must do to better serve customers in 2018
Marketing Land
The year 2018 will be the watershed year when savvy marketers move to expand their roles to encompass every aspect of the customer journey, end to end. While 37 percent of marketing budgets are still spent on customer acquisition, according to the 2017 ...



Four Things About Artificial Intelligence That Marketers Need to Keep In Mind In 2018 - Forbes


Forbes

Four Things About Artificial Intelligence That Marketers Need to Keep In Mind In 2018
Forbes
This needs to be a marketing mantra in the age of AI-enabled marketing. The learning that happens in AI, particularly in advanced systems based around deep learning and neural networks, requires a lot of data. So collecting a lot of data is important ...