Sunday, December 31, 2017

How advertising since 2012 made 'British stuff' cool again - iNews


iNews

How advertising since 2012 made 'British stuff' cool again
iNews
Making a good advert isn't as straightforward as you might think. In fact, it's pretty hard. Get it right, and a good ad has the power to transform a business. But it's tricky. The millions of people employed in the advertising industry, myself ...



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10 Social Media Marketing Tips to Help You Succeed - Edgy Labs (blog)


Edgy Labs (blog)

10 Social Media Marketing Tips to Help You Succeed
Edgy Labs (blog)
These tips will set you on the right path to success in your social media marketing efforts. The number one piece of marketing advice you will receive today is to use social media. What they don't tell you is that simply setting up your social media ...



Meet Vastal Mehta, man behind Facebook's successful advertising ... - Financial Express


Financial Express

Meet Vastal Mehta, man behind Facebook's successful advertising ...
Financial Express
Facebook owes Indian-origin engineer Vastal Mehta a lot for its success in generating billions of dollars in ad revenues every year as he steers the team that works with advertisers to build the technology and infrastructure needed to run more ...

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The 16 stories that shook media and advertising in 2017 - Business ... - Business Insider


Business Insider

The 16 stories that shook media and advertising in 2017 - Business ...
Business Insider
These were the stories that shook media and advertising in 2017. From brand rage to merger mania to Amazon's power, everything seemed up for grabs.

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Marketers: Here's your 2018 to-do list - CNBC


CNBC

Marketers: Here's your 2018 to-do list
CNBC
The explosion in digital and data technology is bringing about "a fundamental transformation about the way marketing happens," according to Vaz, and CEOs are working to reimagine their businesses as a result. McDonald's, for example, has hired Publicis ...

and more »


Show 'em What You Got: 7 Tools to Break Into Visual Marketing - Entrepreneur


Entrepreneur

Show 'em What You Got: 7 Tools to Break Into Visual Marketing
Entrepreneur
Not too long ago, experts predicted that the online marketing space would be too competitive for run-of-the-mill content. Think about it for a second. With millions of blog posts being published per day, do you think a small brand stands a chance to ...



Advertising scripts using data from browser password managers to track users - SlashGear


SlashGear

Advertising scripts using data from browser password managers to track users
SlashGear
The researchers identified two scripts as AdThink and OnAudience, which then use the login data as an ID for a specific user, allowing them to be tracked from website to website, and in turn creating an avenue for targeted advertising. AdThink, for ...



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