Big Media Makes Late Push to Kill Advertising Levy in Tax Bill
Bloomberg Supporting the lobbying efforts are 15 U.S. senators, including five Republicans, who sent a letter this week to Congressional leaders on both sides of the aisle opposing any measure that would “tax advertising” as part of an overhaul of the tax code. |
MediaEd.org |
The highly anticipated sequel to Advertising & the End of the World
MediaEd.org In this highly anticipated sequel to his groundbreaking Advertising & the End of the World, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. |
U.S. News & World Report |
New Jersey Sues OxyContin Maker, Links Marketing to Opioid Crisis
U.S. News & World Report Christopher Porrino, the New Jersey attorney general, faulted what he called a decade-long marketing campaign of "almost inconceivable callousness and irresponsibility, and said Purdue downplayed the risks of opioids and exaggerated their benefits in ... New Jersey Sues Purdue Pharma for Opioid Marketing New Jersey Joins States Suing Purdue Pharma for Opioid Marketing |
BuzzFeed News |
Advertisers Keep Pouring Money Into Facebook Amid Russia Ads Crisis
BuzzFeed News Facebook's admission that a shadowy Russian company linked to the Kremlin used its ad platform to interfere with the 2016 presidential election doesn't seem to be troubling the company's advertisers. According to new data obtained by BuzzFeed News, ... Facebook denies secretly recording users' conversations for targeted advertising Big Tech's biggest weakness is its biggest strength Facebook Details Moves To Increase Transparency In Political Advertising On Its Platform |
Reuters |
WPP: Three reasons why there is a new normal of low growth in advertising
CNBC WPP today lowered its expectations for full-year organic net sales and profit margins in the advertising industry, saying it now expects like-for-like sales to come in flat, compared to a previous forecast range of 0 to 1 percent. Facebook and Google ... Global advertising giant WPP faces stagnant sales this year WPP battles 'low growth' advertising market WPP: Advertising giant lowers full-year profit expectations |
(VIDEO) Charting The Future of TV Advertising With Vertere Group's Tim Hanlon
HuffPost As Tim Hanlon surveys the advanced television landscape, he sees “a quickening in the pace” of all things actionable. “Literally just six to 12 months ago, you couldn't have an intelligent conversation about how television and data truly work together ... |
Entrepreneur |
The Conundrum of Modern Advertising
Entrepreneur To begin with, the pressure on advertisers to show ROI stems from technology's newly developed capacity to track ROI. Previously, advertising campaigns were rated more on estimated value than on firm numbers. With the advent of attribution capabilities ... |
