Tuesday, February 28, 2017

Droga5's New Uniqlo Ads are a Delicious, Diverse Romp Down Advertising's Memory Lane - Adweek


Adweek

Droga5's New Uniqlo Ads are a Delicious, Diverse Romp Down Advertising's Memory Lane
Adweek
When Kolbusz talks about articulation in the abstract, he's talking about something advertising has done since it first realized it could hook people emotionally—but that we've perhaps lost track of in this era of justifying your value and attracting ...



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Mosaicoon Named as Facebook Marketing Partner for Video Content Marketing - Yahoo Finance


Mosaicoon Named as Facebook Marketing Partner for Video Content Marketing
Yahoo Finance
Mosaicoon, the platform connecting top brands and worldwide creators for the end-to-end realization of video strategies, announced that it has been named as a Facebook Marketing Partner in the Content Marketing specialty, with a specific focus on video.

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Brands May Not Like What Follows Their Plunge Into Social-Statement Advertising - Forbes


Forbes

Brands May Not Like What Follows Their Plunge Into Social-Statement Advertising
Forbes
Brands including Cadillac, Audi, Kia, Hyatt Hotels and Anheuser-Busch have followed one after the other with high-profile advertisements during the Super Bowl and Oscars that offer commentary of varying directness on some of the defining issues of our ...

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F1 marketing boss vows to "detonate the fan experience" - Motorsport.com, Edition: Global


Motorsport.com, Edition: Global

F1 marketing boss vows to "detonate the fan experience"
Motorsport.com, Edition: Global
Formula 1's new marketing chief Sean Bratches has promised to "detonate the fan experience" as part of a long-term plan to grow the sport. Bratches, a sports marketing veteran, said the opportunities to promote and grow Formula 1 were "simply huge" and ...

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Marketing's Latest Innovation: The Time Machine - Forbes


Forbes

Marketing's Latest Innovation: The Time Machine
Forbes
Have you noticed that the hot new thing these days in branding is to go back in time? Nokia is introducing - or should I say, reintroducing - its 17 year old "Dumb Phone," the 3310. Nintendo reintroduced its NES Classic Edition console from 1985 ...

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5 Truths You Need To Know About Marketing Your Business - Business 2 Community


Business 2 Community

5 Truths You Need To Know About Marketing Your Business
Business 2 Community
Today I want to talk about five truths that you need to know about marketing your business. Last week I bought a domain name, marketingtruthwhisperer.com. Now I don't want you to think that everybody else is telling lies or alternative facts, but there ...



No Advertising Budget? How A UK Startup Uses Partnerships To Find Customers - Forbes


Forbes

No Advertising Budget? How A UK Startup Uses Partnerships To Find Customers
Forbes
Cat Gazzoli admits to having doubts before the launch of organic baby food company Piccolo. “I worried about how I was going to compete with the multi-nationals,” she says. “They were all spending enormous sums on advertising. That was something I ...



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