Tuesday, November 1, 2016

Material World: You Better Keep Up With the Kardashians to Understand Marketing - Bloomberg


Bloomberg

Material World: You Better Keep Up With the Kardashians to Understand Marketing
Bloomberg
Subscribe to Material World on iTunes Podcasts · Subscribe to Material World on Pocket Casts. Celebrities, they're just like us! Or rather, marketers have long relied on the fact that we want to be just like them. Slapping a famous name and image on to ...



Can Facebook prevent racial discrimination in targeted advertising? - Christian Science Monitor


Christian Science Monitor

Can Facebook prevent racial discrimination in targeted advertising?
Christian Science Monitor
The Facebook ad was allowed to go through despite being illegal, according to a lawyer ProPublica contacted, under the Fair Housing Act of 1968 that prohibits any advertisement with “respect to the sale or rental of a dwelling” that indicates ...
Facebook advertisers can exclude racial groups in housing adsUSA TODAY
Facebook denies its targeted advertising is racistBetaNews
Facebook Lets Advertisers Exclude Users by RaceProPublica
ProPublica -Facebook -Relman & Dane -ProPublica
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Thinking about a career in marketing? An analytical mind is helpful - Siliconrepublic.com


Thinking about a career in marketing? An analytical mind is helpful
Siliconrepublic.com
If you want to work in the ever-expanding world of tech, but you still want that perfect blend of customer service, marketing for a leading tech company is one way to do it. Not everyone knows what they want to do straight away. Not to mention the ...



My Ex Is Advertising for Sugar Daddies. Can I Tell Her Mother? - New York Times


My Ex Is Advertising for Sugar Daddies. Can I Tell Her Mother?
New York Times
I recently broke up with a longtime girlfriend. We are both in our mid-20s. She was temporarily without work for the summer and low on cash. After our breakup, it came to my attention that she had made an account on a “dating” website and had been ...



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How to make marketing effectiveness look long term - Marketing Week


How to make marketing effectiveness look long term
Marketing Week
“There is something very wrong and something very broken in the world of marketing at the moment and to have any hope of getting the benefits of the changing media landscape we are going to have to understand what is going on here,” said Field ...



Philip Almond is director, marketing and audiences, at the BBC. - CampaignLive


CampaignLive

Philip Almond is director, marketing and audiences, at the BBC.
CampaignLive
Philip Almond is director, marketing and audiences, at the BBC. He joined the corporation after nearly two decades at Diageo, where he held roles including GB marketing director and global brand director.



Livingston Sobel & Co.'s Sally Glick Inducted to Advertising Hall of Fame of New Jersey - TAPinto.net


Livingston Sobel & Co.'s Sally Glick Inducted to Advertising Hall of Fame of New Jersey
TAPinto.net
WEST ORANGE, NJ — When the NJ Ad Club hosts its gala awards ceremony at the Highlawn Pavilion in West Orange on Nov. 17, Sally Glick of Livingston's Sobel & Co., LLC will be honored as one of the 2016 inductees for the Advertising Hall of Fame of ...

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