Search Engine Journal |
Paid Search Advertising: Happy Ending or Horror Story?
Search Engine Journal There has been a steady overall increase in shopping ad spend over the past two years, with the bulk of ad spend and click activity happening during the Q4 holiday season. In this report, we highlight how monthly ad spend by ad type and device compare. |
Effective Marketing Needs to Be Authentic and Story-Driven
Business News Daily Most small businesses rely heavily on marketing strategies to retain current customers and attract new ones. However, the digital realm, including social media, is changing rapidly, and marketers must adapt their strategies quickly if they want to ... |
Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm
Business Wire (press release) KITCHENER, Ontario--(BUSINESS WIRE)--Vidyard, the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. The recognition comes as part of The ... |
Successful marketing means no tricks
Chicago Tribune On Halloween evening, doorbells will ring and little people dressed in scary costumers will in big voices say "Trick or Treat." Homeowners will hand out candies and parents will remind their children to say "thank you." In the past, marketing was ... |
Agent-built marketing service Zip Your Flyer (de)signs, seals, delivers
Inman.com Zip Your Flyer is a marketing service that automates property flyer creation and dissemination process. Platform(s): Browser-based Ideal for: All real estate agents, especially teams without designated marketing staff Top selling points Streamlined ... |
VentureBeat |
To aid marketing attribution, LeadsRx launches one tracking pixel to rule them all
VentureBeat If you spend money on marketing, you know the problem — figuring out which dollar, or combination of dollars, caused the customer to make a purchase so that you can determine where to spend more money. But attribution isn't easy. Most marketers ... |
Marketing Land |
Strategies to maximize retail marketing efforts BEFORE holiday sales events
Marketing Land Strategies to maximize retail marketing efforts BEFORE holiday sales events. The holidays are just around the corner, and columnist James Green has tips for maximizing the time before the shopping craze begins to ensure the success of your seasonal sales. |
