Forbes |
Brands Alive! Five Big Ideas From Advertising Week
Forbes As the advertising and media worlds gathered in New York this week for their annual version of Burning Man (maybe Burning Platform Man?), change is evident everywhere – from tech to data to new ways of telling stories. But I thought Andrew Robertson, ... |
Ars Technica |
'No Man's Sky' Under Investigation For Misleading Advertising
Forbes As first reported by Eurogamer, the UK's Advertising Standards Authority (ASA) is investigating No Man's Sky for misleading advertising. The investigation is focused on discrepancies between what is in the game and how the game is described and ... No Man's Sky's advertising is officially under investigation in the UK No Man's Sky is now under investigation for false advertising No Man's Sky is being investigated by the Advertising Standards Authority |
MarTech Advisor |
History of Marketing Technology and What's Special about Journey Orchestration
MarTech Advisor I delivered my presentation on the history of marketing technology at the Optimove CONNECT conference in Tel Aviv. Sadly, the audience didn't seem to share my fascination with arcana (did you know that the Chinese invented paper in 100 CE? that Return ... |
Ars Technica |
No Man's Sky's advertising is officially under investigation in the UK
Ars Technica The UK's Advertising Standard Authority is investigating whether Hello Games misled customers with online screenshots, videos, and descriptions of No Man's Sky that allegedly don't match with the final product. The ongoing investigation was confirmed ... 'No Man's Sky' Under Investigation For Misleading Advertising No Man's Sky is now under investigation for false advertising No Man's Sky is being investigated by the Advertising Standards Authority |
AgencySpy |
Advertising Veteran Richard D. Trentlage Dies at 87; Famous Jingle Lives On
AgencySpy His most famous contribution to advertising was the Oscar Mayer jingle which ran for 52 years, beginning in 1963, a feat his family claims, in an online obituary, is a record. The jingle, Trentlage recalled in a 2012 interview with The Wisconsin State ... Ad Veteran and Composer of 'The Oscar Meyer Wiener Song' Dies at 87 |
Ward's Auto |
'Bots' Can Sabotage Digital Advertising
Ward's Auto Digital advertising is taking up an increasing amount of a car dealer's advertising budget. Yet, outside of a normal “click” review that is provided by digital advertisers, dealers increasing just take for granted the validity of clicks. There's no ... |
Billboard |
Shazam Hits 1 Billion Downloads and Turns a Profit (Thanks to ...
Billboard A business model shift to advertising has helped music discovery company Shazam turn a profit. The London-based firm on Thursday announced that revenue ... Shazam Hits 1 Billion Downloads and Turns a Profit (Thanks to Advertising) |
