Spread Too Thin: Under Armour's Marketing Dilemma - AdAge.com

Spread Too Thin: Under Armour's Marketing Dilemma AdAge.com The problem of being too many things to too many people may be tripping up Under Armour. Though the sportswear brand reported a 9% increase in second-quarter revenue to $1.1 billion on Tuesday, it lost $12.3 million during the quarter and cut its ...